Friday, November 12, 2010

Deadly Artistic PSA

Solidarit├ęs International: Water talks from La Boite Concept on Vimeo.

Check out this amazing PSA/art installation done in Paris that brings awareness for the world’s deadliest killer. More than smoking, war, and heart disease, the answer will certainly surprise you.

Done for Solidarites International by the clever French ad firm BDDP & Fils, they’ve put an amazingly artistic and catchy campaign together for a very serious issue. Given the recent deadly outbreak of Cholera in Haiti and the increasing pressures of climate change on teetering infrastructures amidst the most heavily poulated boiling fleshpots of civilization, this issue is more important than ever.

Watch the video to find out more.

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